Брендинг – Indigo Market

What is branding?

Branding is the process of creating a unique identity for a company or product that differentiates it from its competitors and creates a lasting impression in the minds of consumers.

This includes:

1

Идентичность бренда:
Логотип, цветовая палитра, шрифты и другие визуальные элементы

2

Tone and voice:
How the brand communicates with the audience, what emotions it evokes

3

Market positioning:
How the company is presented and perceived in the context of other players in the market

1

Идентичность бренда:
Логотип, цветовая палитра,
шрифты и другие визуальные элементы

2

Тональность и голос:
Как бренд общается с аудиторией,
какие эмоции вызывает

3

Market positioning:
How the company is presented and perceived in the context of other players in the market

Branding is an integral part of the strategy that influences the perception of a business on all levels - from visual aspects to emotional connection with consumers.

Why do you need branding?

Market Separations

In a highly competitive environment, proper branding helps a company stand out from the crowd of similar products and services.

Creating loyalty

An attractive and memorable brand inspires trust in customers, which leads to long-term relationships.

Increasing the value of the company

A unique brand with a clear positioning adds value to a business, which is important when attracting investors or selling

Forming an emotional connection with clients

A strong brand evokes emotions, associations and memories that build loyalty.

What is involved in the branding process?

The process of creating a powerful brand is not a one-time task, but a sequence of steps aimed at forming a clear and recognizable identity. We offer a comprehensive approach to brand creation, which includes several key stages:

1 Analysis of the current state

Прежде чем начать разработку бренда, важно провести
анализ текущего положения вашего бизнеса:

Target Audience Analysis
Who are your customers? What are their needs, preferences and expectations?

Competitor Analysis
What do your competitors' brands look like? What do you need to do to stand out from them?

Brand Positioning
What makes your product or service unique? What benefits can be emphasized?

2 Brand concept development

The foundation of successful branding is a clear concept. This is what underlies everything you build around the brand:

Brand Mission and Vision
A clear understanding of why your brand exists and what it strives for

Brand Values
The core principles that will guide all company actions

Unique Selling Proposition (USP)
Definition of what distinguishes your brand from competitors, what is its uniqueness

3 Создание визуальной
идентичности

This includes all the elements that will
identify your brand in the eyes of consumers:

Logo and color
a memorable brand symbol that reflects the core values of the business and corporate colors

Fonts and typography
Fonts and their style play an important role in shaping the image of a brand and emphasize its character

Graphic elements
Icons, illustrations, patterns that can be used in brand materials

4 Разработка тональности
и голоса бренда

The tone of a brand is how it communicates with its audience.
It must be clearly defined and consistent in all communications:

Brand Voice
How does your brand speak to customers - formally or informally, friendly or strict?

Language and Style
What words and phrases does your brand use? This helps shape perceptions and strengthens the emotional connection with the customer